Gemini, GDPR and the Blockchain

The Merchant’s Perspective

“My contacts in the UK say GDPR will be the end of the list industry. In mail order, which pioneered the use of measurement, testing in marketing — we’ve worked very very hard to make sure data is used to avoid spending a lot of money contacting people who don’t want to hear from us. In my opinion, GDPR undermines nearly all marketing data use — but allows spammers to blanket consumers thoughtlessly.

Into The Marketing Maelstrom

The Net-Net